I recently purchased a report online and I got frustrated when my broadband somehow was unable to complete the downloads.

However, the main reason for my frustration and total waste of time is because the product owner actually zipped the small report (which is the main product) together with the bonuses (of no interest to me) into a huge >130MB file!

The owner claimed that I’m the only one with the download problem except for another buyer with dial-up. That’s not the point. You should never assume every one is on broadband; even so, it doesn’t imply download will be okay. It is webmastering best practice to always make download size small.

If you’re selling an ebook or report together with tons of bonuses, you should provide separates download links for your ebook (which is the main product) and link(s) for your bonuses. In this case, the buyers can simply download the report first and choose to decide whether to also download the bonuses or come back another time for the bonuses.

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Filed under: Web Development

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