When WordPress blogs are first set up, the permalinks are always ending with /?p=XX ie. http://designingweb.org/?p=1 etc.

Imagine you’ve blogged till your 100th post, what will be the permalink of the 100th post? You guessed it, it’ll end with /?p=100.

All the default permalinks will look almost identical except for the post number. That is not benefiting in terms of searh engine optimization.

To make the permalinks search engine friendly, it is best to include the title of the post as part of the permalink … move your mouse to the permalinks in this blog and you’ll see the difference!

Do a search in Google on the keyword “webmastering tips” now and you’ll see that the number 1 ranking is this blog and number 2 ranking is my first post (below). These are phenomenal results in SEO terms.

P.S. To edit your permalink structure, log in to your WordPress admin, Settings, Permalinks, and set /%post_id%/%postname%/ as the Custom Structure. Click Save Changes and your permalinks are optimized for the search engine.

Filed under: Blogging • SEO

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